ESPN 2018 Upfront Impact Report
May 14, 2018
ESPN’s flagship shows, Monday Night Football and SportsCenter were the network’s highest rated shows during the 2016-2017 season, with SportsCenter also taking the top spot for social engagement. NBA on ESPN and ESPN FC, which represent all of ESPN’s NBA and soccer content on social media, rounded out the top socially engaged shows between May 2017 and May 2018.
The audience that engages with ESPN on social media aligns primarily with the Fun Outdoors Families persona. They also engage with NBA sponsor Straight Talk Wireless, many league sponsor Gatorade, and athletic shoe brand Footaction.