Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.

Amazon and Macy’s joined the top broadcast primetime TV advertisers during the holiday shopping season.

RAM increased cable advertising 329% over December 2017.

Kia kept the top spot for NBA Basketball advertisers.

NFL advertising increased across the board over December 2017.