The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments – which is great for consumers, but challenging for marketers.
“While we as marketers are looking at different media in silos,” explains Jeff Ratner, Chief Media Officer at iCrossing, “at the end of the day the consumer isn’t.”
However, marketers are making progress with cross-channel campaigns. This infographic charts where marketers are in their cross-channel quest, and what remains to be done to truly break down silos.