Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using data from Kinetiq, the world’s largest TV intelligence network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

  • Tesco and M&S take the top two spots in the Social Lift ranking for March with Easter ads.
  • Six new advertisers enter the top ten TV Social Lift ranking in April.