Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using data from Kinetiq, the world’s largest TV intelligence network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

Direct Line took the overall top spot for UK TV advertisers in April.

M&S increased Free to Air Peak ad time over 1,149% month-over-month to join the top two advertisers.

Compare The Market and Halifax are joined by eight new entrants in the Pay TV advertising ranking in April.