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Appliance brand sees incremental ROAS with Scope Amazon solution

Mar 10, 2020

Challenge

A leading home appliance brand partnered with 4C to assume responsibility for, and increase success of, their Amazon advertising with the help of the Enterprise Activation team. With 60+ campaigns being maintained for Amazon, and 16K+ keywords being optimized, the brand was facing nearly 24 hours per week for strategy and optimization.

Solution

4C’s Enterprise Activation team implemented 4C Smart Groups to create bid strategies and budget cap alerts to automate optimization. Additional alerts were implemented to notify the team of estimated revenue loss, and to alert them when products lost their buy box. Alerts allowed the team to quickly strategize and easily implemented best practices for the brand to leverage.

Results

With the help of 4C Enterprise Activation, the team saw incredible success. The team saved over 22 hours per week, and saw a 270% increase in ROAS over a five-week period.