Adore Me boosts Pinterest Revenue by 40x through 4C’s Social Ads
Jul 29, 2015
Adore Me is a monthly subscription service delivering fashionable, high quality lingerie, affordably. The category-redefining company has been covered in The New York Times, People, and InStyle.
Pinterest is a key channel for Adore Me to engage millennial women. Adore Me saw rapid organic growth after joining Pinterest, but needed a solution for reaching hard to find Pinners beyond the brand’s organic reach.
Adore Me selected 4C’s Social Ads product for placing Promoted Pins. A streamlined workflow, advanced targeting and powerful analysis features like Bulk Creation, Quick Editing, Keyword Targeting and Targeting Analysis Toolbox provided Adore Me the tools to scale its campaign, driving efficiency and effectiveness.
Adore Me increased their Pinterest revenue by 4000% and reached entirely new customers. Customers acquired through Pinterest spent 20% more over time compared to other sources.
Since using Promoted Pins, Adore Me’s also seen: