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A Report Has No Name

Apr 10, 2019

Find out what your pick for the Iron Throne says about your personality! The final season of HBO’s Game of Thrones begins this weekend, so, using the 4C Insights Affinity Graph™, we uncovered brand, retailer, celebrity, musician, and TV show affinities for each character with a fighting chance to rule Westeros and beyond.

Choose your champion to uncover which brands are seeing the most allegiance from people engaging with your favorite to win it all.

Top Affinities for Jon Snow

You’re as wholesome and traditional as your Docksiders, and you expect things to always go the right way. When something is meant to be, it’ll happen. Maybe.

Top Affinities for Arya Stark

It’s taken a lot of effort to get where you are. As unassuming as Supergirl, people probably overlook you as a leader, but you’ve been preparing for your shot.

Top Affinities for Sansa Stark

Everyone thinks they know exactly who you are, and they’ve put you in a box your whole life. Sure, you’ve had Royal aspirations as long as anyone can remember, but you’re also out to make sure your enemies get what’s coming to them.

Top Affinities for Bran Stark

When someone needs information, they come to you. Like a bank vault of secrets, you’re careful with revealing too much, and you try to wait until the moment is right. Sometimes you miss the moment, but where’s the harm in that?

Top Affinities for Daenarys Targaryen

As a natural-born leader – a Mom, of sorts – people look to you for inspiration. As long as no weird buried family secrets emerge, you’re set up for success.

Top Affinities for Tyrion Lannister

You try. You really do. Your intentions are (usually) good, but somehow you always find yourself in prickly situations. Maybe sending flowers will help?

Top Affinities for Cersei Lannister

You may not be artsy, but you’re definitely crafty. Some people may think you sometimes cross the line, but you’re just doing what it takes to end up on top.

Top Affinities for Jaime Lannister

You’re pretty confident things will go your way, and that’s because they usually do. On the off chance that they don’t, you know how to create your own destiny. Take a seat in your La-Z boy and watch it all play out.

Top Affinities for Yara Greyjoy

Just like the Iron Isles, people may find you cold and unfeeling. Outward emotions aren’t your thing, but that doesn’t mean you don’t have them, especially when it comes to family. Nobody goes after your siblings – other than you.

Top Affinities for Gendry

People probably describe you as finding your own path in life. It might even seem like you were destined for something, but then you abandoned it entirely. Not to worry – with a good set of tires, you’ll find your way.

Top Affinities for The Night King

You’re always thinking several steps ahead, and you’ll stop at nothing to get your way. You’re so driven, some people may describe you as Cold. Icy, even.



Regardless of who’s sitting on the throne when Game of Thrones comes to an end in May, it will have been a TV phenomenon that attracted viewers and brands alike. Stay tuned for more reports from 4C as we continue to monitor conversation around cultural TV moments, and subscribe to our newsletter to get updates in your inbox.

Methodology: In order to find affinities for each Game of Thrones character, 4C analyzed brand-level social media interactions on Facebook and Twitter in February 2019 for actors’ official handles, fan accounts, and popular character accounts.