COVID-19 Resources
Updates and insights from 4C, our partners, and the industry during COVID-19.
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Gartner Voice of Customer
The Gartner “Voice of the Customer” report uses customer reviews from the Gartner Peer Insights forum to compare Ad Tech vendors.
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6 Steps To Converged Ads
4C's Anupam Gupta discussed Closed Ecoystems at Beet Retreat San Juan 2020.
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Recalibrate
Dig into the evolving state of linear TV attribution and ways marketers can improve their strategies.
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