Redefine, the final installment of our Relaunch Your Video series, digs into video’s place as a performance medium. Take a peek inside Redefine:
Video advertising — television in particular — has traditionally been seen and leveraged as a brand awareness medium. Now, with video becoming pervasive across channels and marketers embracing holistic, multi-screen strategies, video is emerging as a performance medium. Using tools for personalized creative and business outcome optimization, marketers can craft video experiences that impact audiences across opt-in ecosystems. Brands can capitalize on the ubiquity of video and leverage its storytelling, action-driving power across the funnel to not only build awareness, but also impact mid- and lower-funnel conversions.
Read the rest of our Relaunch Your Video series by downloading a previous volume below.
Refuel Your Linear TV
Refuel, the first installment of our Relaunch Your Video series, uses our data-driven TV planning technology to dig into the increased efficiencies and target audience reach of an audience-based TV plan.Get Refuel
Refocus on OTT
Refocus, the second installment of our Relaunch Your Video series, digs into ways advertisers can strategically plan and buy OTT to capitalize on the full opportunity and begin to scale.Get Refocus