Recalibrate, the third installment of our Relaunch Your Video series, examines the evolving state of linear TV attribution and ways marketers can improve their strategies. Take a peek inside Recalibrate:
While some in the industry have declared the end of TV advertising as we know it, there’s no denying TV is still a massive channel for advertisers, representing $170 billion in annual media budgets worldwide. Despite the large investment from brands, TV measurement has historically involved success metrics around plans delivering as expected based on GRPs. Now, as the industry evolves with breakthroughs like NBCUniversal’s campaign tied to Fandango ticket sales, the power to connect TV ad exposure to real business outcomes means marketers have the opportunity – and imperative – to recalibrate how they evaluate the impact of TV advertising on their business.
Download Recalibrate to learn how your brand can improve linear TV attribution.
Read the rest of our Relaunch Your Video series by downloading a previous volume below.
Refuel Your Linear TV
Refuel, the first installment of our Relaunch Your Video series, uses our data-driven TV planning technology to dig into the increased efficiencies and target audience reach of an audience-based TV plan.Get Refuel
Refocus on OTT
Refocus, the second installment of our Relaunch Your Video series, digs into ways advertisers can strategically plan and buy OTT to capitalize on the full opportunity and begin to scale.Get Refocus