Refocus, the second installment of our Relaunch Your Video series, digs into ways advertisers can strategically plan and buy OTT to capitalize on the full opportunity and begin to scale. Take a peek inside Refocus:
To extend reach instead of duplicating audiences, OTT campaigns should be specifically focused on unexposed linear audiences. Advertisers can lean on viewing data extracted from Automatic Content Recognition (ACR) technology to find Elusives within their strategic audiences, a population expected to total over 95 million US adults by 2022.
The world’s most innovative brands are beginning to understand how TV and digital ads complement each other, but over-the-top (OTT) – including connected TV (CTV) – is still a mystery to many. Download Refocus to learn how your brand can create a better OTT strategy.
Read the rest of our Relaunch Your Video series by downloading a previous volume below: