Refocus, the second installment of our Relaunch Your Video series, digs into ways advertisers can strategically plan and buy OTT to capitalize on the full opportunity and begin to scale. Take a peek inside Refocus:

To extend reach instead of duplicating audiences, OTT campaigns should be specifically focused on unexposed linear audiences. Advertisers can lean on viewing data extracted from Automatic Content Recognition (ACR) technology to find Elusives within their strategic audiences, a population expected to total over 95 million US adults by 2022.

For more on elevating your strategy for OTT, download the entire Refocus report below.