Test and learn with real-time business outcomes

Power optimizations using metrics like conversions or website activity, not just clicks and views.

Improve your strategy

Isolate and test variables like creative, audiences, or products to understand and scale combinations that drive your business.

Automate with control

Leverage performance and time-saving benefits of machine learning and automation while maintaining visibility and control.

  • Custom outcome optimization
  • Automate real-time campaign adjustments using metrics built from conversions or other "source of truth" measurement data. Drive optimizations with live outcome data to ensure ad spend delivers bottom-line results.

    BYOD one sheet
  • Automated budget and KPI pacing
  • Ensure you don't over- or under-spend budgets without wasting hours pulling and analyzing reports. Simultaneously monitor cross-platform KPI trends from a single dashboard, and implement recommendations proven to increase performance.

    Pacing Dashboard one sheet
  • Machine learning optimization
  • Constantly improve results beyond manual optimization through automatic in-flight budget re-allocation. Achieve success across initiatives with machine learning algorithms that continuously shift budget to the best-performing tactics.

  • Creative testing
  • Execute robust creative tests at scale. Continue to iterate and optimize creative through hypothesis-based testing that includes tailored personalization strategies, creative production, campaign optimization, and outcome-driven measurement.

    Performance Creative one sheet
  • Actionable audience insights
  • Examine the makeup of audiences that are converting to gather intelligence for future strategies. Explore consumer profiles in demographics, financial, automotive, political, purchase behavior, and more. Create and activate new audiences based on insights.

    Audience Hub one sheet
A one-stop-shop platform that helps us manage, optimize, and report on our campaigns in a very swift and simple manner. - Natalie Mogul, Merkle

Ready to improve performance?