Test and learn with real-time business outcomes
Power optimizations using metrics like conversions or website activity, not just clicks and views.
Improve your strategy
Isolate and test variables like creative, audiences, or products to understand and scale combinations that drive your business.
Automate with control
Leverage performance and time-saving benefits of machine learning and automation while maintaining visibility and control.
- Custom outcome optimization
- Automated budget and KPI pacing
- Machine learning optimization
- Creative testing
- Actionable audience insights
Automate real-time campaign adjustments using metrics built from conversions or other "source of truth" measurement data. Drive optimizations with live outcome data to ensure ad spend delivers bottom-line results.BYOD one sheet
Ensure you don't over- or under-spend budgets without wasting hours pulling and analyzing reports. Simultaneously monitor cross-platform KPI trends from a single dashboard, and implement recommendations proven to increase performance.Pacing Dashboard one sheet
Constantly improve results beyond manual optimization through automatic in-flight budget re-allocation. Achieve success across initiatives with machine learning algorithms that continuously shift budget to the best-performing tactics.
Execute robust creative tests at scale. Continue to iterate and optimize creative through hypothesis-based testing that includes tailored personalization strategies, creative production, campaign optimization, and outcome-driven measurement.Performance Creative one sheet
Examine the makeup of audiences that are converting to gather intelligence for future strategies. Explore consumer profiles in demographics, financial, automotive, political, purchase behavior, and more. Create and activate new audiences based on insights.Audience Hub one sheet
A one-stop-shop platform that helps us manage, optimize, and report on our campaigns in a very swift and simple manner. - Natalie Mogul, Merkle