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Reach for the moon and land among the stars

Oct 03, 2019 • Aaron Goldman

A few weeks ago the first G2 Reach Conference was held in Chicago. This inspirational event branding had us reaching for the moon and the stellar speaker lineup had us in the presence of stars. The combination resulted in a day of heady learning and growth as well as great fodder for a pithy Twitter thread.

The oft co-opted Norman Vincent Peale quote can also be used in software development context and it’s a mantra we use at 4C to find innovative ways to meet the needs of our clients. We’re proud of our track record being first-to-market with self-serve solutions that help marketers market the way consumers consume – seamlessly across the most engaging channels.

To that end, G2 just published its Fall 2019 reports and 4C has been named a leader in Cross-Channel Advertising Software and Video Advertising Software. In fact, Scope by 4C is the highest rated product in both categories for Enterprise in North America. These accolades are particularly satisfying because they reflect the authentic voice of actual 4C clients – nearly 250 – who’ve written reviews about our Scope platform.


Considering 4C was named a leader in the Forrester New Wave Cross-Channel Video Advertising Platforms, Q3 ’19 and Scope is among the top products in the Ad Tech category on Gartner Peer Insights, we think it’s clear Scope by 4C is the platform of choice for brands seeking self-service software to execute video-centric marketing and optimize business outcomes.

Many thanks to all our clients for sharing feedback, publicly and privately, regarding their experience with Scope and here’s to many more years of partnership as we relaunch your video to the moon and beyond!

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