On-demand for the holidays
Sep 18, 2019
Holiday viewers are more likely to watch subscription services like Hulu over live broadcast TV this holiday season.
(Source: Global Web Index 2019)
Consumers are tuned in over the holidays, so use OTT ads to get your message on the living room big screen for lower costs, better targeting, and business outcomes measurement.
Use first-party data to reach loyal shoppers during prime shopping months or broaden reach to viewers most similar to your best customers.
Reduce over-frequency and wasted impressions by targeting missed linear holiday audiences across streaming OTT environments.
Understand the impact of OTT advertising on driving shopper outcomes like store visits or online conversions.
Use the flexibility of OTT to learn and optimize mid-flight, ensuring campaigns are hitting KPI goals. Integrating outcomes like online and offline conversions or store visits in the same platform where you can act on those insights means it’s even easier to make meaningful changes quickly during the busiest time of the year.
JESSICA ROBINE, DIRECTOR SALES, ADVANCED TV, 4C