November 2019 US TV Social Lift Rankings
Dec 17, 2019
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, its global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Arby’s took the top spot for broadcast advertising thanks in part to ads for its new Petite Filet Steak Sandwich.
- With its “Heisman House” series, Nissan took the number two spot for broadcast.
- Dodge took the top spot for cable with its take on holiday advertising, featuring Black Friday deals.
- Starbucks joined the top cable advertisers in November with ads introducing this year’s holiday drinks and its new line of coffee creamers.