No single platform can do it all… on its own.
Aug 09, 2018 • Aaron Goldman
In our last newsletter, I talked about the Living Room Battle Royale which pits brands against each other in a zero-sum competition for consumer attention. Regarding the role of 4C, I said, “we empower marketers with access to the formats, platforms, and moments that are best positioned to win.”
Indeed, it’s all about the old adage – right person, right message, right place, right time. In the days of yesteryear, this was relatively easy to do with massive audiences tuned in to a few major channels. In today’s world of on-demand, long-tail, multi-screening, there’s no one platform that can check all these boxes by itself. That’s where the “access” part comes in.
Last week, we announced 3 new marketplaces in Scope by 4C designed to give clients access to best-of-breed solutions providers across audiences, creative, and measurement. Combine these with the premium inventory sources we’re plugged in to and our moment-marketing sync triggers and the right/right/right/right paradigm becomes possible along with the proper definition of what’s “right” in the first place.
So what are you waiting for? Get ahold of your 4C rep “right” now to learn how you can leverage our new marketplaces
Now, it’s time for what’s “left” of 4C’s Insights.
Get the rest of 4C’s Insights Volume 120 here.
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