No ABC, just ABM

Aug 30, 2018 • Aaron Goldman

Have you noticed 4C popping up in your feed a little more than usual? Does it seem like our latest content is following you around the web? Sorry, that’s just our ABM talking.

ABM, aka Account-Based Marketing, is the hot new tactic that’s replacing, er, elevating, lead-to-revenue management for B2B companies. Wikipedia defines ABM as “a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.”

At 4C, our ABM approach is one of value-add delivery in which we ensure our clients and partners are aware of our latest content. You won’t find any hard-core ABC calls-to-action in our messaging, just reminders of how and where you can find our research, reports, videos, etc.

Above all, when it comes to ABM – and all communications, really – we aim to be respectful of privacy. Our emails always have links in the footer to manage subscription preferences and our privacy policy provides an email address to use for complete removal from our database. Hopefully it won’t come to that though!

Now, put that coffee down (warning: explicit lyrics) and opt in for more of 4C’s Insights.

Get the rest of 4C’s Insights Volume 123 here.

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