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NBCU + 4C

4C has been selected by NBCUniversal to introduce a groundbreaking cross-platform optimizers for NBCU's One Platform.

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Gartner Customers’ Choice

4C Recognized as Gartner Peer Insights Customers’ Choice for Ad Tech.

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The New Wave

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms.

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AdAge Best Places to Work

AdAge selected 4C as one of the top three best ad tech companies to work for in 2020.

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Are you a Video Vanguard?

Highlights from new research from Forrester Consulting commissioned by 4C titled Mature Your Video Marketing to Drive Business Value.

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See What's New

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Press Coverage
Hero_InTheNews_1
Feb 26, 2020

Setting the Stage for NBCUniversal’s One Platform

Press Coverage
Hero_InTheNews_3
Feb 26, 2020

Comcast’s Initiatives to Boost Ad Sales in 2020

Press Coverage
Hero_InTheNews_2
Feb 25, 2020

NBCUniversal Hits the Marketplace with New One Platform Capabilities & Transaction Solu...

Press Coverage
Hero_InTheNews_1
Feb 25, 2020

NBCUniversal Details One Platform Ad Tech and Sales Strategy

Press Coverage
Hero_InTheNews_3
Feb 25, 2020

NBCU Doubles Down On Future Of Advertising

Press Coverage
Hero_InTheNews_2
Feb 25, 2020

NBCU To Launch ‘One Platform’ In Time For Upfront Season, Peacock Launch

Press Coverage
Hero_InTheNews_1
Feb 25, 2020

NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront

Press Releases
4C_nbcu-oneplatform-2020
Feb 25, 2020

NBCUniversal Selects 4C to Power One Platform

Press Coverage
Hero_InTheNews_2
Feb 25, 2020

NBCUniversal Solidifies One Platform Offering Ahead of Upfront

Press Coverage
Hero_InTheNews_1
Feb 25, 2020

NBCU in Advanced Ad Deals with 4C

Press Coverage
Hero_InTheNews_3
Feb 25, 2020

NBCU Touts Union of Linear and Digital Sales Ahead of Upfront

Press Coverage
Hero_InTheNews_1
Feb 20, 2020

US Subscription Video Landscape 2020

Blog
Vol195_Hero_Blog
Feb 20, 2020

From closed ecosystems to ecosphere, the future of marketing is taking shape

Aaron Goldman
Press Coverage
Hero_InTheNews_1
Feb 17, 2020

Six Steps To Converged Ads: 4C’s Anupam Gupta

Blog
Vol194_Hero_Blog
Feb 13, 2020

As earnings season concludes, a common theme emerges…

Aaron Goldman
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