It served as a stark reminder that anyone entering should come with solutions not problems and that the solutions should not simply be hiring more people.
Another one of my favorite folks who I worked with at the time was fond of saying that enacting change required the right combination of people, processes, and technology – PPT, indeed!
Both of these premises ring true today and we’ve built Scope by 4C to help marketers check all 3 boxes.
- Our automation features enable people to be more strategic.
- Our collaboration features foster seamless process workflow
- Our optimization features leverage machine learning
technology to meet and beat campaign goals.