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May 2020 TV Ad Rankings

Jun 22, 2020

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during April. Advertisers are ranked according to total ad minutes aired in each category.

Tech companies Microsoft, Amazon, and Apple joined the broadcast primetime rankings.

May broadcast primetime ad ranking

Microsoft increased broadcast daytime ad time, joining the rankings in the sixth spot.

May broadcast daytime ad ranking

Home Depot joined the top cable primetime advertisers as home improvement season ramped up.

May cable primetime ad ranking

Home Depot, and competitor Lowe’s, also took advantage of cable daytime ad spots.

May cable daytime ad ranking