May 2019 US TV Ad Rankings

Jun 18, 2019

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.

Samsung, Xeljanz, and Metro joined the top broadcast primetime advertisers in May.

Geico was the top broadcast, cable, and NCAA advertiser in May.

Wingstop joined the top NBA advertisers with a 2,309% increase over May 2018.

Insurance companies dominated NCAA ad time this month.