Marketing Visionary Aaron Goldman Joins 4C as Chief Marketing Officer
Jun 03, 2015
Widely-Regarded Marketer, Author, and Speaker to Elevate 4C’s Global Profile
CHICAGO, IL – June 3, 2015 – 4C today announced that Aaron Goldman, a well-known advertising innovator with more than 15 years of digital marketing experience, has joined the company as Chief Marketing Officer. 4C leverages more than 30 years of research in computational science by Chief Scientist, Dr. Alok Choudhary, to provide software that delivers actionable marketing insights and measurable business value. Goldman will report to CEO Lance Neuhauser and focus on amplifying awareness of the company as a trusted source of intelligence for brands, agencies, publishers, and networks.
“4C has a tremendous roster of products that have been building marketplace momentum through strong word of mouth but the time is right for us to drive demand more aggressively,” stated Neuhauser. “Aaron brings a proven track record of innovative marketing for some of the most successful companies in our space. As a prolific writer and speaker, he’s also well-positioned to deliver thought leadership for our clients.”
4C’s proprietary solutions include a platform for media planning, measurement, and activation that capitalizes on the convergence of TV, digital, mobile, and social advertising. In his role, Goldman will employ a variety of marketing strategies to share 4C’s story including public relations, analyst relations, advertising, content, events, demand generation, brand management, product marketing, creative design, and web development.
Before joining 4C, Goldman was CMO for Kenshoo, a global provider of agile marketing software. Through his nearly five years of leadership, Kenshoo’s footprint expanded dramatically, growing more than seven-fold, with widespread recognition as a leader from influential groups such as Forrester Research.
Goldman also founded digital marketing consultancy Connectual, and served as VP of Marketing at ad agency Resolution Media, where he first worked alongside Neuhauser and later guided the firm through its acquisition by Omnicom. Earlier in his career, Goldman ran the Midwest U.S. sales team for MaxOnline, an online ad network that was rolled up into Excite, Ask Jeeves, and IAC.
“While our industry has made great strides, there are still huge inefficiencies in the advertising process as consumers use more channels and screens than ever before,” Goldman explained. “4C’s unique data science solves for these complexities and empowers brands to laser-target the very people that will be most receptive to their message. It’s a rare opportunity to join a company powering the future of advertising and I’m looking forward to working with this talented team and premier clients.”
Goldman, who lives in Chicago, received his BS in Advertising from the University of Illinois. Among his honors has been inclusion on the “40 under 40” list by DM News in 2012. His book, Everything I Know about Marketing I Learned from Google, was published by McGraw Hill in 2010. He has blogged for In The Loop, GoogleyLessons.com, Connectual.com, DigitalSeaChange.com, FindResolution.com, GoodURLBadURL.com and over 10 others. He also is a columnist for MediaPost Search Insider and has spoken at numerous events including Internet Retailer, BIA/Kelsey, AAF, SES, ad:tech, DPAC, CIMA, OMMA, Power of eMarketing, Online Marketing Summit, Social Media Optimization Conference, Custom Content Conference, and MediaPost Search Insider Summit.
4C is a data science company that is powering the future of advertising to provide brands with actionable insights that drive measurable value. Its social intelligence and activation platform collects public social data and applies proprietary algorithms to determine the affinities between people and brands. 4C combines more than 30 years of research in computational science by Founder and Chief Scientist, Dr. Alok Choudhary, with proven advertising software to reveal new audience insight for brands and agencies. The result is a powerful platform that improves advertising effectiveness and efficiency across social, mobile, digital, TV, and more. 4C is one of a handful of companies worldwide that is a Facebook Marketing Partner, LinkedIn Certified Sponsored Updates Partner, and Twitter Ads Certified. The company has offices in Chicago, New York, Seattle and Singapore. For more information, visit www.4Cinsights.com.