March 2018 US TV Ad Rankings
Apr 09, 2018
Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during March. Advertisers are ranked according to total ad minutes aired in each category.
Hyundai, T-Mobile, and Honda joined the top broadcast advertisers in March.
Geico kept its spot as the top cable primetime advertiser.
AT&T jumped to number 2 for NBA advertisers with 211% increase over February.
Geico was the top NCAA advertiser during March Madness.