Webinar: Making Audiences Actionable

Join us July 25th at Noon CST

Watch the recording.

Join 4C and Advertiser Perceptions for a webinar as we unveil new research that explains how brand marketers and agency executives are using audiences to amplify their cross-channel campaigns.

In this webinar, you will learn:

  • Why 88% of marketers plan to increase audience-based marketing budgets and campaigns.
  • How to address cross-channel marketing challenges by breaking down silos and leveraging audiences.
  • How to get a clearer picture of what your customers care about to more effectively and efficiently reach them across all touchpoints.

Guest speakers:

Justin Fromm, VP Business, Intelligence, Advertiser Perceptions

Aaron Goldman, CMO, 4C

Kari Brownsberger, VP Marketing Communications, 4C

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Download the report

Media disruption is behind us, and multi-screen viewing is the new reality. While marketers have started to adopt cross-channel campaigns, to truly market the way that consumers consume – seamlessly across devices, at the time and place of their choosing – they must master an audience-centric approach.

Download the new report from 4C and Advertiser Perceptions.