Webinar: Making Audiences Actionable
Join 4C and Advertiser Perceptions for a webinar as we unveil new research that explains how brand marketers and agency executives are using audiences to amplify their cross-channel campaigns.
In this webinar, you will learn:
- Why 88% of marketers plan to increase audience-based marketing budgets and campaigns.
- How to address cross-channel marketing challenges by breaking down silos and leveraging audiences.
- How to get a clearer picture of what your customers care about to more effectively and efficiently reach them across all touchpoints.
Justin Fromm, VP Business Intelligence, Advertiser Perceptions
Aaron Goldman, CMO, 4C
Kari Brownsberger, VP Marketing Communications, 4C