June 2019 US TV Social Lift Rankings
Jul 15, 2019
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, its global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Disney saw the greatest lift in social media engagement for broadcast advertisers in June, thanks mainly to its trailers for The Lion King.
- T-Mobile’s ads highlighting deals on family plans helped the telco brand grab the number 2 spot for broadcast.
- Target’s ads featuring summer deals helped the brand connect with audiences, launching the brand to the top spot for cable advertisers.