July 2019 US TV Social Lift Rankings
Aug 20, 2019
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, its global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Home Depot, which saw an increase in overall engagement in July following founder Bernie Marcus’s backing of President Trump’s bid for re-election, took the top spots for broadcast and cable in July.
- Taco Bell’s ads for its new Reaper Ranch Fries helped the brand jump to the number 2 and 3 spots for broadcast and cable, respectively.
- Disney climbed to the number 2 spot for cable advertisers as The Lion King premiered in theaters across the country.