July 2019 US TV Ad Rankings
Aug 12, 2019
Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during July. Advertisers are ranked according to total ad minutes aired in each category.
Automobile brands dominated broadcast ad time in July.
Geico kept the top spot for cable advertisers.
Audi jumped to the number one soccer programming advertiser as the FIFA Women’s World Cup came to a close.
W.B. Mason and Audi joined the top MLB advertisers.