July 2018 UK TV Ad Rankings
Aug 13, 2018
Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Direct Line maintained the top spot for overall TV advertisers in the UK in July.
Facebook joined the top Free to Air Peak advertisers in July with TV ads addressing privacy concerns.
Suzuki increased Pay TV Peak ad time over 17,000% month-0ver-month.