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January 2020 US TV Ad Rankings

Feb 09, 2020

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during January. Advertisers are ranked according to total ad minutes aired in each category.

Geico took the top spot for broadcast primetime advertisers.

January 2020 broadcast primetime TV ad rankings

Intuit joined the top cable primetime advertisers as tax season kicked off.

January 2020 cable primetime TV ad rankings

Kia was the top advertiser during NBA programming in January.

January 2020 NBA TV ad rankiings

Intuit was the top NFL advertiser during playoffs.

January 2020 NFL TV Ad rankings