January 2018 US TV Social Lift Rankings
Feb 21, 2018
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, its global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Mercedes-Benz’s ads for the 2018 S-Class resonated with viewers and helped land the brand the top spot for both broadcast and cable in January.
- Holiday-themed ads featuring Google Home and characters from Frozen and the LEGO franchise created the most buzz for Target.
- Trailers for Disney’s Coco continued to spark conversation, earning the number two spot for cable advertisers.