January 2018 US TV Ad Rankings
Feb 08, 2018
Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during January. Advertisers are ranked according to total ad minutes aired in each category.
Chevrolet jumped to the top for broadcast primetime advertisers in January.
Intuit increased its investment into cable primetime ad time by 1,836% to kick off tax season.
NBA ad time was a popular investment in January.
Reese’s Puffs took the top spot for NFL ad time heading toward the Super Bowl.