Last year, NBCU and 4C formed an official partnership to enable advertisers to build data-enabled media plans across all screens.

After integrating with NBCU’s linear TV inventory, 4C is excited to announce an opportunity for advertising on Apple News.

Apple News is a high-reach daily experience

  • 60M Monthly Active Users
  • 30M Users Earn $100K+
  • #1 Premium Content App on iOS
  • 2.3X Number of Daily Sessions Per User

The 4C solution is self-serve ad planning & buying

  • Exclusive placements in For You section of Apple News
  • Premium inventory in Apple’s native iOS App
  • Ability for marketers to target with  first-party data
  • Real-time reporting with advanced measurement via independent third-party partners