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Gain holistic insights

Consolidate performance inputs from multiple closed ecosystems to analyze KPIs and spend across channels.

Take immediate action

Easily apply optimization recommendations to adjust pacing, shift budgets, and drive performance.

Harness big data

Make campaigns smarter with advanced intelligence powered by machine-learning and data science.

Key capabilities

  • Custom outcome optimization
  • Automate real-time campaign adjustments using metrics built from conversions or other "source of truth" measurement data. Drive optimizations using outcome data to ensure ad spend delivers desired results.

    BYOD one sheet
  • Automated budget and KPI pacing
  • Ensure you don't over- or under-spend budgets without wasting hours pulling and analyzing reports. Simultaneously monitor cross-platform KPI trends from a single dashboard, and implement predictive recommendations for improving performance.

    Pacing Dashboard one sheet
  • Machine learning optimization
  • Constantly improve results beyond manual optimization through automatic in-flight budget reallocation. Achieve success across initiatives with machine learning algorithms that continuously shift budget to the best-performing tactics.

  • Creative testing
  • Identify creative performance drivers, then test multiple variables in videos to see which messaging, visuals, and relevance factors impact engagement and outcomes. Automatically optimize specific ad creative in response to performance.

    Performance Creative one sheet
  • Actionable audience insights
  • Examine the makeup of audiences that are converting to gather intelligence for future strategies. Explore consumer profiles in demographics, financial, automotive, political, purchase behavior, and more. Create and activate new audiences based on insights.

    Audience Hub one sheet
A one-stop-shop platform that helps us manage, optimize, and report on our campaigns in a very swift and simple manner. - Natalie Mogul, Merkle

Ready to improve performance?