iCrossing Partners with 4C to Scale Audience-Driven Advertising Across Digital Channels
Jun 13, 2018
Global Partnership and Audience Intelligence Trends Will Be Discussed During Cannes Lions Panel
Chicago, IL, June 12, 2018 — 4C, a global data science and marketing technology company, today announced a partnership with iCrossing, a global, full-service digital marketing agency. Through this partnership, iCrossing will leverage the Scope by 4C™ platform to deliver audience-driven campaigns.
iCrossing will utilize Scope as a consolidated, audience-centric marketing tool for discovery, execution, and analysis across premium private marketplaces such as Apple News, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. Deploying one unified platform across clients will enable more efficiency and scale – with tools for creative management, automated budget pacing, and consolidated reporting – as well as innovation in how campaigns are delivered.
“iCrossing delivers business results for clients by prioritizing rich data, creative storytelling, quality content, and transparent analysis,” said Jeff Ratner, Chief Media Officer, iCrossing. “4C’s Scope platform supports these priorities and will elevate campaign outcomes by enabling a truly audience-centric approach to iCrossing’s media targeting, activation, and measurement.”
“The best marketers today apply audience intelligence across channels and devices to drive consumers to action,” said Aaron Goldman, Chief Marketing Officer, 4C. “iCrossing is building on its legacy of innovation and performance by leveraging Scope by 4C as the connective tissue between otherwise disconnected platforms.”
iCrossing and 4C will discuss the partnership as well as the industry shift to audience-centric marketing in a panel during the Cannes Lions International Festival of Creativity. The session, taking place on Thursday, June 21 at 10:00am CEST, will feature Jeff Ratner, Aaron Goldman, Matt Spiegel, Managing Director, MediaLink, and Bill Wise, CEO, Mediaocean. Visit www.icrossing.com/cannes2018 for more details.
Visit www.4cinsights.com/Scope to learn more about the only self-serve platform for audience discovery, media execution, and performance analysis across TV, digital, social, and mobile.
About 4C Insights
4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. Visit www.4Cinsights.com for more information.
iCrossing is a digital marketing agency that lives at the junction of creativity, technology and data. A unit of Hearst Magazines, iCrossing offers a competitive advantage for its global client base with access to the vast content and data from one of the world’s largest independent media, information and entertainment companies. Visit www.icrossing.com for more information.