Video is everywhere these days but it’s especially prevalent on social media. Why are brands embracing this format and how can it be best utilised to deliver business results?
Experts from LinkedIn, VidMob, Essence and 4C explored this theme and shared best practices for social video on our webinar the 10th of October.
We also highlighted the findings from a recent study of 200+ UK marketers conducted by Forrester Consulting and commissioned by 4C.
Jennifer Bunting, Head of EMEA Product Marketing at LinkedIn
Ryan Storrar, SVP Head of Media Activation EMEA at Essence
Jamie Bradley, Director of Creative Operations at VidMob
Aaron Goldman, Chief Marketing Officer at 4C