Group IMD Partners with 4C for Real-time Optimisation of TV Advertising Internationally

Jun 15, 2017

LONDON – May 14, 2017 – 4C Insights (4C), a data science and media technology company, has partnered with global video advertising workflow company, Group IMD, to enable advertisers around the world to instantly track and optimise TV campaigns delivered via the IMD Cloud platform.

By combining Group IMD’s revolutionary Video Ad workflow platform with 4C TV Analytics, users of IMD Cloud benefit from real-time campaign tracking to optimise advertising effectiveness across more than 70 countries.

Ross Priestley, Commercial Director at Group IMD, said “Video advertising is moving faster than ever. IMD Cloud, the industry’s fastest ad delivery platform, combined with 4C’s real-time analytics, readying clients for a programmatic advertising environment. 

4C TV Analytics is built upon Teletrax™ – the most comprehensive global broadcast monitoring and verification service ­– enabling clients to determine precisely when, where, and how their video content is being used on over 2,100 channels via terrestrial, cable, or satellite.

“Advertisers value the immediate insight available when advertising online, but have lacked this capability when it comes to TV adverts,” said Wim Bus, General Manager, TV Analytics, EMEA at 4C. “Together with Group IMD, 4C is proud to enable real-time tracking, instant insights, improved inventory management, and the ability to understand the ROI of investing in TV.”

4C is helping brands win the battle for consumer attention across screens. The company was recently named #1 in customer satisfaction for cross-channel advertising software by G2 Crowd. 4C’s solutions are built on more than thirty years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary. Its patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics. Please visit www.4Cinsights.com/TV-Analytics for more information.

About 4C Insights, Inc.

4C is a global leader in data science and media technology with solutions for multi-screen marketing. Brands, agencies, and media owners rely on the 4C Insights Affinity Graph™ to identify their most valuable audiences and improve effectiveness across channels. With nearly $1 billion in annualized media spend running through its software-as-a-service platform, 4C offers activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat as well as TV Synced Ads across display, search, social, and video. The company also provides paid, earned and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 15 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, and Singapore. Visit www.4Cinsights.com for more information.

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®. www.groupimd.com