Getting Upfront and Personal with Network Audiences

May 17, 2018 • Aaron Goldman

This week, the major TV networks made their Upfront presentations in New York to give advertisers a look into their content for the upcoming fall season.

Accompanying the unveiling of new schedules has been an array of advanced advertising announcements including NBCU taking steps to shore up attribution, CBS debuting dynamic ad insertion, ABC and ESPN launching new data-driven products under the Disney Luminate banner, Fox committing to reduce ad loads, A&E offering outcome-based guarantees, Viacom wading deeper intro addressability, and Turner going all in on audience targeting.

To help advertisers understand each network’s audiences better as the Upfronts commence, we looked into the highest rated shows, most socially engaged programs, key audience personas, and top brand affinities for eight leading broadcasters. Here’s one example of how things look under our microscope.

Audience insights for CBS ahead of 2018 Upfronts

These insights represent a small sample of the cross-channel, multi-screen data analytics available through Scope by 4C. Make sure you’re fully equipped to win the battle for your audiences’ attention this year with our full enterprise package.


Now zoom in on the rest of 4C’s Insights.

Get the rest of 4C’s Insights Volume 108 here.

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