Get Social this Holiday Season
Sep 18, 2019
of consumers say a brand’s video on social media influenced a holiday purchase decision.
(Source: Animoto, 2018)
Engaging and dynamic ad formats on social platforms influence gift-buyers during the busy shopping season, so make sure you are set up for success with shopping-centric campaigns and optimized creative.
DARE TO BE DYNAMIC
Improve your ability to convert seasonal shoppers by ensuring your catalog for Facebook Dynamic Product Ads is up-to-date with the latest pricing and product images.
PIN TO PURCHASE
Strategize and segment product groups for Pinterest Shopping Ads into distinct categories to improve ad relevance and drive sales as seasonal shoppers look for visual inspiration.
SCALE FOR THE SEASON
Mass generate hundreds of on-brand creative iterations for promotions, short-lived sales, shipping deadlines, and more with template-based creative automation.
Pinterest Shopping is a fantastic solution to drive sales during the shopping season. Pinners come to Pinterest to be inspired and find gift ideas. Take advantage of that with lifestyle images in your feed, and be sure you are segmenting your product groups and ad groups by category to improve relevant ad serving. When you have enough data, start putting top performing products in their own campaign/ad set to further maximize their reach and sales.
ALICIA MOSES, CLIENT SUCCESS DIRECTOR, 4C
In this busiest time of year, retailers need multiple creative iterations for promotions, short-lived sales, shipping deadlines, and more, putting stress on creative teams, and sometimes resulting in errors and delays. With 4C’s Performance Creative solution, marketers can seamlessly generate personalized creative at scale with template-driven automation, and create on-brand static or video ads that dynamically pull in unique selling propositions from product feeds and landing pages, prices, reviews, discounts, and more.
VINCE VELASQUEZ, CLIENT SUCCESS DIRECTOR, 4C