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Since October 2015, more than 315,000 reviews across more than 330 markets have been posted to Gartner Peer Insights. The Gartner “Voice of the Customer” report uses customer reviews from the Gartner Peer Insights forum to provide insight into existing customers’ views of a vendor’s product.

Gartner Voice of Customer Ad Tech QuadrantGartner calculates overall customer rating by the responses to the survey question: “Please rate your overall experience with this vendor.” Other ratings displayed are responses to:

  • “Overall rating of product capabilities”
  • “Overall rating of evaluation and contracting”
  • “Overall rating of integration and deployment”
  • “Overall rating of service and support”

Overall, we think the report provides a very thorough look at how customers view the Ad Tech category and Scope by 4C platform, and we’re extremely proud to rank highest in the Service and Support category.*

Read the “Voice of the Customer” report here.

Source: Gartner Peer Insights ‘Voice of the Customer’: Ad Tech, Gunjan Gupta, Susanne Matson, et al., 30 January 2020. *Based on 76 total responses as of 31 December 2019.

Gartner Disclaimers
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from 4C. Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.