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Gartner Media Landscape and Integrated Video Opportunity

Gartner’s Market Guide for Integrated Media Planning Tools* shares insight on how marketing leaders can better utilize advertising planning software to navigate a fast-changing and increasingly video-centric advertising environment.

4C has been selected as a Representative Vendor in the report which, in our perspective, underscores the company’s emergence over the past decade as a leading innovator in cross-channel marketing software.

Check out the report here.

*Source: Gartner, Inc. “Market Guide For Integrated Media Planning Tools,” by Eric Schmitt, 30 October 2019.
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