4C has been named a leader by Forrester in The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019. 

Infographic showing 4C as a leader
For the report, Forrester evaluated the 13 most significant providers in the category across the following criteria:

  • Plan/Schedule Building
  • Buying – Traditional Linear, Set Top Box, OTT/CTV, Online Video
  • Audience Discovery and Building
  • Measurement
  • Company Vision
  • Product Vision
  • Product Roadmap

Forrester concludes that 4C “leads the pack with extensive linear and OTT/CTV inventory” and “is the best fit for companies that need a pure self-service tool.” Pluses identified by Forrester for the Scope by 4C™ platform include “a strong identity graph, sophisticated data science, and additional TV data from Inscape, Nielsen, and others.”

Download the full report below.