4C has been named a leader by Forrester in The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019.
For the report, Forrester evaluated the 13 most significant providers in the category across the following criteria:
- Plan/Schedule Building
- Buying – Traditional Linear, Set Top Box, OTT/CTV, Online Video
- Audience Discovery and Building
- Company Vision
- Product Vision
- Product Roadmap
Forrester concludes that 4C “leads the pack with extensive linear and OTT/CTV inventory” and “is the best fit for companies that need a pure self-service tool.” Pluses identified by Forrester for the Scope by 4C™ platform include “a strong identity graph, sophisticated data science, and additional TV data from Inscape, Nielsen, and others.”
Download the full report below.