Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during February. Advertisers are ranked according to total ad minutes aired in each category.

Facebook joined the top broadcast primetime advertisers in February with its first-ever Super Bowl spot.

Geico was the top cable primetime advertiser.

McDonald’s joined the top NBA advertisers with a 209% increase in ad time over January.

Jeep joined the top NCAA Basketball advertisers.