February 2019 US TV Ad Rankings

Mar 13, 2019

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.

Geico jumped to the top spot for broadcast advertisers in February.

february 2019 US broadcast TV ad rankings

AT&T and Jeep joined the top cable advertisers.

february 2019 US cable TV ad rankings

Jeep also invested in NCAA Basketball ad time as the regular season closed out.

february 2019 US NCAA TV ad rankings

In addition to college basketball, Jeep upped its ad time on NBA Basketball.

february 2019 US NBA TV ad rankings