February 2018 US TV Social Lift Rankings
Mar 20, 2018
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, its global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Applebee’s introduced new low-calorie, low-priced meals in its February spots and jumped to the number one broadcast spot.
- Taco Bell’s ads for its new Nacho Fries caught audience attention, helping the fast food giant take the second spot for broadcast advertisers.
- Arby’s ads comparing the company’s logo to a fish jumping out of water generated the most buzz and launched the brand to the top spot for cable advertisers.
- Disney’s trailers for Oscar-winning Coco continued to resonate with audiences, maintaining its spot as number two on the cable rankings.