February 2018 US TV Ad Rankings
Mar 08, 2018
Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during February. Advertisers are ranked according to total ad minutes aired in each category.
Geico took the top spot for broadcast primetime advertisers in February.
AT&T, Verizon, and T-Mobile all increased their cable ad time in February.
YouTube TV upped its investment in NBA ad time by 457% over January, joining the top 10.
Geico was the biggest advertiser during the Winter Games in terms of TV ad time.