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Download the State of Media: Cross-Channel Video Planning & Buying

Aug 22, 2019 • Aaron Goldman

Here at 4C, we’re obsessed with #CrossChannelVideo as we build out the leading self-service software for brands to execute video-centric marketing and optimize business outcomes. Our reach into closed media ecosystems is unparalleled and our direct API integrations enable maximum efficiency.

Beyond the innovative tools we’ve packed into the Scope platform, we’ve also released a steady cadence of thought leadership content, the pillar of which is our quarterly State of Media report.

The 4C Q1 State of Media report went deep on cross-channel video measurement with Inscape SVP Jodie McAfee, Kinetiq CEO Kevin Kohn, and 4C CPO Anupam Gupta.

Our newly published 4C Q2 State of Media report moves upstream to tackle cross-channel video planning and buying. In this edition, we feature conversations with TransUnion’s EVP Marketing Solutions and Head of Media Vertical Matt Spiegel, TruSignal’s CEO David Dowhan, Experian’s VP Strategy, Aimee Irwin, and 4C’s Advanced TV Sales Director, Jessica Robine.

headshots of experts from Q2 2019 State of Media Report

Here are the questions we asked this esteemed panel:

What can marketers do now to better understand and reach their audiences? How do you think this will change in the next five years?

For a brand that’s not currently leveraging audience data, what is the most important step they should take to move their strategy toward audience-based planning and buying for cross-channel video?

How do you ensure your cross-channel video strategy extends instead of duplicates reach?

How can brands better leverage audience data insight for video creative optimization?

To see their answers, just fill out a few fields – hey, we have to tend to our walled gardens too! – and download the full report.

OK, now that we’ve stated the State of Media we can get back to #4CTheFutureofMedia.

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