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December 2017 US TV Ad Rankings

Jan 17, 2018

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.

Macy’s joined the top broadcast primetime advertisers during the busy December shopping season.

december 2017 US broadcast TV ad rankings

DirecTV jumped to the top of the list for cable primetime advertisers.

december 2017 US cable TV ad rankings

USAA and Heineken made an end-of-season push for NCAA football ad time.

december 2017 NCAA TV ad rankings

Apple jumped to the number 2 spot for NFL advertisers heading into the end of the regular season and holiday shopping.

december 2017 US NFL TV ad rankings