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Unify ad buying across closed ecosystems

Orchestrate cross-channel campaigns via an integrated user experience for activation workflows.

Scale customized creative

Improve customer experience and uplevel commerce ads with personalized creative driven by brand-safe templates and product feeds.

Streamline your workflow

Take advantage of intelligent tools and advanced automation that unite insights and action in a single interface.

Key capabilities

  • Advanced Linear TV
  • Optimize TV schedules based on strategic audiences beyond age/gender and desired reach and frequency goals. Reduce wasted impressions and improve spend efficiency when planning linear schedules, allocating inventory post-upfront, or activating scatter buys.

    Linear TV One Sheet
  • OTT and Connected TV Ads
  • Capitalize on the reach provided by the explosive growth of streaming TV. Explore a marketplace of premium CTV inventory or integrate existing pre-negotiated deals across leading SSPs and streaming providers. Place, manage, and optimize campaigns targeted to first- or third-party audiences.

    OTT One Sheet
  • Advanced social buying
  • Tap into unique, self-service tools not available in native ad platforms. Uncover new audiences with 4C’s unique data science and custom segments. Scale campaigns with efficiency via workflow automation, and automate budget pacing and optimization across channels using performance-enhancing algorithms.

    Social One Sheet
  • Cross-channel product ads
  • Drive holistic product success with tools for creating, managing, and optimizing catalog-based campaigns at scale. Leverage unique functionality unavailable in native platforms like product set management tools, inventory alerts, product-level reporting, and automated bid and budget optimizations.

    Amazon case study
  • Performance creative
  • Improve campaign performance with relevant creative tailored for locations, audience segments, product preferences, and more. Generate personalized creative at scale using template-driven production and automated ad generation. Understand which creatives are driving outcomes.

    Performance Creative one sheet
4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market. - Mike Consiglio, Resolution Media

Ready to scale your cross-channel marketing?