November 27th, 2018  /  Bylines

DirecTV and Red Bull lead October TV Social Lift Rankings

Grace LeDuc, 4C

Found Remote

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November 5th, 2018  /  Bylines

Data: The New Economy Of Scale In Media That Will Decide The Future Of TV

Lance Neuhauser, 4C

AdExchanger

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October 11th, 2018  /  Bylines

Subway and Oreo see engagement lift after TV ads in September

Grace LeDuc, 4C

Found Remote

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October 10th, 2018  /  Bylines

Arby’s and LEGO lead August TV Social Lift Rankings

Grace LeDuc, 4C

Found Remote

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October 9th, 2018  /  Bylines

Netflix Dares to Experiment. Marketers Should Too

Anupam Gupta, 4C

Broadcasting & Cable

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September 10th, 2018  /  Bylines

Removing Risk From Content Investment: A Network’s Survival Guide

Lance Neuhauser, 4C

AdExchanger

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September 3rd, 2018  /  Bylines

Retailers see lift in social engagement following TV ads in July

Grace LeDuc, 4C

Found Remote

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July 30th, 2018  /  Bylines

Applebee’s and Doritos see lift in social media engagement following TV ads in June

Grace LeDuc, 4C

Found Remote

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July 27th, 2018  /  Bylines

The Year of Advanced TV: Leveraging Data in New Ways

Anupam Gupta, 4C

Marketing Technology Insights

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July 27th, 2018  /  Bylines

The Convergence of TV and Digital Video Buying: We’re Missing a Piece

Aaron Goldman, 4C

Broadcasting & Cable

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July 26th, 2018  /  Bylines

The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars

Lance Neuhauser, 4C

AdExchanger

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July 25th, 2018  /  Bylines

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Anupam Gupta, 4C

MarTech Series

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