4C is now a part of Mediaocean. Learn more.

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Mediaocean + 4C

The combination of Mediaocean and 4C will create the largest independent and open software solution for the advertising market.

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NBCUniversal + 4C

4C Selected to Power Cross-Platform Reach Optimization For NBCUniversal's One Platform

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Gartner Customers’ Choice

4C Recognized as Gartner Peer Insights Customers’ Choice for Ad Tech.

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The New Wave

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms.

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AdAge Best Places to Work

AdAge selected 4C as one of the top three best ad tech companies to work for in 2020.

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Jul 24, 2020

Liverpool Lifts EPL; Proves Social Provides New Meaning To: You. Will. Never. Walk. Alone

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Jun 30, 2020

Entering a new era with shoppable content

Karl Knights
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Jun 26, 2020

Switching up the game: Sports marketers must be agile to thrive

Karl Knights
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Jun 16, 2020

Sports behind closed doors: Survival of the most agile

Karl Knights
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May 17, 2020

Shoppable Ads Prove Their Mettle During Lockdown

Anupam Gupta
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May 13, 2020

Brands Behind Closed Doors: Content For a Changed Audience

Karl Knights
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May 13, 2020

Interoperability Emerges as a New Competitive Advantage in Media

Lance Neuhauser
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May 12, 2020

Why Smart Brands Aren’t Scared of Sports TV Ratings Declines – Especially Not Now

Aaron Goldman
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May 04, 2020

Ad Tech Tax For Converged TV? Not So Fast.

Lance Neuhauser
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Feb 03, 2020

Super Bowl 2020: Where is Sports Broadcast Headed?

Karl Knights
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Dec 29, 2019

Is There an Expiry Date to the Seasonal Ads Scene?

Karl Knights
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Dec 17, 2019

Arby’s and Dodge lead November TV Social Lift Rankings

Grace LeDuc
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Dec 16, 2019

We Need a Better Term Than ‘Walled Garden’

Seif Hamid
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Dec 13, 2019

TV Convergence Will Create a More Lucrative Future for Athletes

Aaron Goldman
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Nov 22, 2019

Convergent TV’s Promise Lies in the Balance of Contextual and Audience Targeting

Aaron Goldman
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