February 22nd, 2019  /  Bylines

What Three Self-Proclaimed Old Fogies Can Teach Us About Hashtags

Aaron Goldman, 4C

Advertising Week

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February 22nd, 2019  /  Bylines

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

Aaron Goldman, 4C

Adweek

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February 7th, 2019  /  Bylines

DTC Adoption Will Help Make TV A Performance Medium

Lance Neuhauser, 4C

AdExchanger

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February 1st, 2019  /  Bylines

Retailers join December TV Social Lift Rankings leading into holidays

Grace LeDuc, 4C

Found Remote

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January 13th, 2019  /  Bylines

Stories are the long-term solution to Facebook’s short-term problems

Anupam Gupta, 4C

VentureBeat

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December 22nd, 2018  /  Bylines

eBay and Netflix lead November TV Social Lift Rankings

Grace LeDuc, 4C

Found Remote

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December 22nd, 2018  /  Bylines

Cry or Buy? The Question Surrounding This Year’s Christmas Ad Extravaganza

Oliver Hansard, 4C

Advertising Week

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November 27th, 2018  /  Bylines

DirecTV and Red Bull lead October TV Social Lift Rankings

Grace LeDuc, 4C

Found Remote

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November 5th, 2018  /  Bylines

Data: The New Economy Of Scale In Media That Will Decide The Future Of TV

Lance Neuhauser, 4C

AdExchanger

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October 11th, 2018  /  Bylines

Subway and Oreo see engagement lift after TV ads in September

Grace LeDuc, 4C

Found Remote

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October 10th, 2018  /  Bylines

Arby’s and LEGO lead August TV Social Lift Rankings

Grace LeDuc, 4C

Found Remote

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October 9th, 2018  /  Bylines

Netflix Dares to Experiment. Marketers Should Too

Anupam Gupta, 4C

Broadcasting & Cable

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