May 31st, 2019  /  Bylines

Turn of the century: Lessons in winning traction with TV campaigns

Aaron Goldman, 4C

WARC

Read Article

May 28th, 2019  /  Bylines

The Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’

Lance Neuhauser, 4C

AdExchanger

Read Article

May 24th, 2019  /  Bylines

Wait For It: By 2021, You Won’t Recognize the Upfronts

Anupam Gupta, 4C

Broadcasting & Cable

Read Article

Join us at event near you.

Check out our Events

May 9th, 2019  /  Bylines

Agency brain & brawn: are brands drinking the in-housing Kool-Aid?

Oliver Hansard

The Drum

Read Article

April 18th, 2019  /  Bylines

Mid-funnel: Pinterest’s undisputed superpower

Aaron Goldman

VentureBeat

Read Article

Proud to be recognized as industry leaders.

See our Awards

March 27th, 2019  /  Bylines

A New High Street Rising from the Ashes

Oliver Hansard

DTC Daily

Read Article

March 21st, 2019  /  Bylines

Marketing Isn’t The Only Way To Go Direct To Consumer

Lance Neuhauser

AdExchanger

Read Article

March 21st, 2019  /  Bylines

When Is an Emoji More Than Just an Icon?

Aaron Goldman

SalesTech Star

Read Article

February 22nd, 2019  /  Bylines

What Three Self-Proclaimed Old Fogies Can Teach Us About Hashtags

Aaron Goldman, 4C

Advertising Week

Read Article

February 22nd, 2019  /  Bylines

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

Aaron Goldman, 4C

Adweek

Read Article

February 7th, 2019  /  Bylines

DTC Adoption Will Help Make TV A Performance Medium

Lance Neuhauser, 4C

AdExchanger

Read Article

Did you know you can filter our news?

Show filters

February 1st, 2019  /  Bylines

Retailers join December TV Social Lift Rankings leading into holidays

Grace LeDuc, 4C

Found Remote

Read Article