The New Wave
4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms.
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Are you a Video Vanguard?
Highlights from new research from Forrester Consulting commissioned by 4C titled Mature Your Video Marketing to Drive Business Value.
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Gartner Market Guide
4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools.
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Bring Your Own Data
BYOD Solution Leverages Custom Reporting Metrics To More Effectively Optimize Ad Campaigns and Measure Business Outcomes.
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Placed Partnership
Scope integration of leading location intelligence & offline attribution creates unified solutions for multi-channel marketing
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Reaching Elusives
Enhanced OTT Targeting Capabilities in the 4C Scope Platform Include “Elusive Audiences” Not Reachable Through Linear TV
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Nov 22, 2019
Convergent TV’s Promise Lies in the Balance of Contextual and Audience Targeting
Aaron Goldman
Oct 31, 2019
How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising
Lance Neuhauser
Oct 08, 2019
Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video A...
Aaron Goldman
Aug 20, 2019
Fast food restaurants dominate broadcast and cable TV Social Lift rankings in July
Grace LeDuc
Jul 05, 2019
Presidents, parliaments and parties – how social is driving a new age of TV
Aaron Goldman
