4C is now a part of Mediaocean. Learn more.

{

Mediaocean + 4C

The combination of Mediaocean and 4C will create the largest independent and open software solution for the advertising market

Read More

NBCUniversal + 4C

4C Selected to Power Cross-Platform Reach Optimization For NBCUniversal's One Platform

Read More

Gartner Customers’ Choice

4C Recognized as Gartner Peer Insights Customers’ Choice for Ad Tech.

Read More

The New Wave

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms.

Read More

AdAge Best Places to Work

AdAge selected 4C as one of the top three best ad tech companies to work for in 2020.

Read More

See What's New

Filter by Type
Bylines
Hero_InTheNews_2
Jul 24, 2020

Liverpool Lifts EPL; Proves Social Provides New Meaning To: You. Will. Never. Walk. Alone

Bylines
Paper with Share News Icon
Jun 30, 2020

Entering a new era with shoppable content

Karl Knights
Bylines
Paper with Share News Icon
Jun 26, 2020

Switching up the game: Sports marketers must be agile to thrive

Karl Knights
Bylines
Paper with Share News Icon
Jun 16, 2020

Sports behind closed doors: Survival of the most agile

Karl Knights
Bylines
Paper with Share News Icon
May 17, 2020

Shoppable Ads Prove Their Mettle During Lockdown

Anupam Gupta
Bylines
Paper with Share News Icon
May 13, 2020

Brands Behind Closed Doors: Content For a Changed Audience

Karl Knights
Bylines
Paper with Share News Icon
May 13, 2020

Interoperability Emerges as a New Competitive Advantage in Media

Lance Neuhauser
Bylines
Paper with Share News Icon
May 12, 2020

Why Smart Brands Aren’t Scared of Sports TV Ratings Declines – Especially Not Now

Aaron Goldman
Bylines
Paper with Share News Icon
May 04, 2020

Ad Tech Tax For Converged TV? Not So Fast.

Lance Neuhauser
Bylines
Paper with Share News Icon
Feb 03, 2020

Super Bowl 2020: Where is Sports Broadcast Headed?

Karl Knights
Bylines
Paper with Share News Icon
Dec 29, 2019

Is There an Expiry Date to the Seasonal Ads Scene?

Karl Knights
Bylines
Paper with Share News Icon
Dec 17, 2019

Arby’s and Dodge lead November TV Social Lift Rankings

Grace LeDuc
Bylines
Paper with Share News Icon
Dec 16, 2019

We Need a Better Term Than ‘Walled Garden’

Seif Hamid
Bylines
Paper with Share News Icon
Dec 13, 2019

TV Convergence Will Create a More Lucrative Future for Athletes

Aaron Goldman
Bylines
Paper with Share News Icon
Nov 22, 2019

Convergent TV’s Promise Lies in the Balance of Contextual and Audience Targeting

Aaron Goldman
1 2 3 … 9

Ready to use data to power your business?

GET IN TOUCH